Sigma SD1 pricing announced today and they took many folks by surprise. Why?
Because many months ago a Sigma executive when asked about SD1 pricing indicated it would be in the “Canon 7D” price range. So many Sigma enthusiasts were counting on $1600-$1800 for the SD1.
Today sigma announced the SD1 is priced at $9700. (that’s not a typo)
$9700 dollars for a crop sensor that only takes sigma SA mount lenses. Hmmmm…
Now I am a huge sigma fan. An X3F lover and I’ve yapped about it many times. I’m disappointed that Sigma priced the SD1 so high, especially after they indicated it would be in line with the cost of a Canon 7D.
Seems Sigma is trying to pitch the SD1 as a viable medium format competitor. What I don’t know is if the medium format folks will dig the following:
- 460K LCD screen. That’s right. Low resolution LCD to review your shots
- Tiny viewfinder to frame your shots (compared to Full Frame or MF)
- Sigma lens quality control
Those three issues are the biggest downsides to the SD1 as a medium format competitor. Several sigma SA mount lenses have shipped to me with massive back focus issues and despite being sent to sigma repair in NY several times, they still can only be used as manual focus lenses (sigma quality control is notoriously worse than Canon/Nikon).
There are other gotchas like amazingly crappy battery life (200 shots per charge), etc…, but I’ll stop here given Sigma priced it far enough out of my range to consider the SD1 as a purchase. Had they priced it around $2000 to $2500 I’d have probably have bought two and then start shooting real estate with it over my current Nikon D3. Steady as she goes for now given this pricing.








